Organic SEM
Marketing vs. Pay Per Click SEM Marketing
- iProspect did a study (pdf)
on this in 2004 (scroll to page 16 and 17) “Across the 4 search engines
- Google, Yahoo! MSN and AOL — 60.5% clicked on a natural (or “organic”
or “algorithmic”) search result, while 39.5% clicked on a paid search
advertisement.”
- A recent study by iProspect and Jupiter Research shows that 2/3 of users click on the first page of results.
- The Enquiro eyetracking study is always useful.
- A study by OneUpWeb (pdf): “…search users
are up to 6X more likely to click on the first few organic results as
they are to choose any of the paid (PPC) results.”
- Jupiter: ”
Algorithmic listings in search indexes generate an estimated six of
seven commercially natured search referrals”
- 2007 Marketing Sherpa Search Marketing Benchmark
Survey
- Chris Dohman pointed out this post from SEO Book citing data from Jupiter (5 out of 6 commercial purchases
which originate from search originate from the free (or organic) side)
and from Atlas on PPC stats.
Info provided by Lee Odden http://www.toprankblog.com/2006/09/organic-versus-paid-search-results/
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