Targeted internet marketing is a simple concept
that is often overlooked and overcomplicated. The key to a great
targeted internet marketing campaign rest with 3 simple questions.
- What am I bringing to the market?
- What words do people use to describe my
product or service?
- Who are my customers?
Number one sounds very simple and the truth is it
should be. However how many websites do you see that do not give you a
very clear message of what they are offering? If you are providing many
different services or products it is best to build a targeted marketing
campaign for each one. The old saying is true "You can not be everything
to everyone".
Number two may sound quite simple; however often
when you are involved in a business you end up using "insider terms".
For example if you are in the mortgage business you most likely refer to
an Adjustable Rate Mortgage as an ARM. That works great for you and
people associated with the mortgage business. You must keep in mind that
your customers are most likely looking for a home mortgage not an ARM.
An ARM to most people is connected to a hand and shoulder. Use targeted
marketing for consumers not associates
Number three is also a very important step into
making your targeted internet marketing campaign one that is targeted to
the customers you are seeking. One of the most important aspects for
many businesses is location. If you are a traditional business selling
your services the need to focus on a geographic area is monumental.
A targeted marketing approach for a contractor that
makes service calls will most likely wanted to be spread out over
several suburban areas if they are based in a large metropolitan area.
The option of being able to target each suburb within driving distance
of the companies' headquarters can help your business expand into new
neighborhoods and businesses.
This strategy combined with providing a quality
service at a good price can then trigger the best marketing campaign
that money can not buy. The word of mouth from one neighbor to another
or business to business is the most powerful marketing tool you can
have.
To summarize Targeted Internet Marketing needs:
1. To be concise and to the point of what service
or product you are selling.
2. Use the terms your customer uses to promote your
targeted internet marketing.
3. Use specific locations to target your marketing
to strengthen your current base or to expand.
To see more ideas to promote targeted internet
marketing see:
http://www.globalflexmarketing.com/
Ken Fry helps companies utilze targeted
internet marketing.
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