High
Returns on Investment thru Geo Targeted Marketing
92% of all local searches will eventually convert into a sale
54% of Americans regularly use the internet instead of the phone
book to find local services
40% of all search engine searches are for local businesses and
services
In a Search Engine Use Report from Pew Internet & American Life
Project this phenomenon is summarized below.
"Finally, it may be that general search engine sites have become so
useful and well tuned
that people turn to them for an increasingly broad range of questions."
See the full report at:
Pew Internet & American Life Project
additional info from,
comscore,
hitwise,
and
technorati
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