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Local Search Brings the World Wide Web Home

Imagine the difference in your business if your website was ranked in the #1 position on search engines like Google and Bing… The huge advantage is that the person who finds you using a search engine is already looking for your product or services.

The advantage of being in front of the customer is what every business owner wants. When your website is found via a search engine on the front page of Google not only are you in front of the potential customer You Have Gained a Degree of Authority and Trust.

The advent of Google Places has provided local businesses a way to compete with major national brand companies. One of our Clients (3D Vision Eye Care) are Optometrist. The chance to not only compete with the likes of Pearl Vision and Lens Crafters on the internet is not a dream. The Reality is Our Clients Outrank them!

 Our Client 3D Vision Dominates the Search Landscape for Optometrist in Broomfield (One of the Fastest Growing Suburbs in the US)

 

 

The Power Of Local Search Continues To Grow

  • 97% of Internet users in the U.S. gather shopping information online, and of those consumers
  • 51% explicitly characterize their behavior as “Shop Online, Purchase Offline” (NPD Group)
  • 73% of activity online is in one way or another “related to local content” (Google 5/07)
  • 97% of Internet users in the U.S. gather shopping information online, and of those consumers
  • 51% explicitly characterize their behavior as “Shop Online, Purchase Offline” (NPD Group)
  • New Research by The Kelsey Group and ConStat Indicates 70% of U.S. Households Now Use the Internet When Shopping Locally for Products and Services.
  • 70% of online searchers will use local search to find offline businesses. The TMPDM-comScore study shows 86 percent of online users will be searching for a local business at some point in time. Research by Kelsey Group
  • 43% of search engine users are seeking a local merchant to buy something offline. Source: comScore Networks
  • 54% of search users have substituted Internet/search for the phone book. Source: comScore Networks
  • The Kelsey Group reports that 74 percent of Internet users perform local searches.
  • There are approximately 300 million searches per day for information on the Internet (Nielsen/NetRatings 2005)
  • 60% of activity online is one way or another “related to local content” (Google 5/03)- For every one dollar U.S. consumers spend online, another five or six are going to offline purchases that are influenced by online research (MIT Technology Review, April 2005, “E-Commerce Gets Smarter“)
  • 117 million Internet users accounted for over 3.7 billion searches conducted on the Internet in the month of August 2004 (comscore qsearch, 01/2004-4/2004)
  • 25% of ALL commercial Internet searches are conducted by users looking for local merchants (Kelsey-Bizrate 2004)
  • For every one dollar U.S. consumers spend online, another five or six are going to offline purchases that are influenced by online research (MIT Technology Review, April 2005, “E-Commerce Gets Smarter“)
  • 35% of ALL searches are “local” (DM News)

 

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