“All Dressed Up With No Place To Go” This old saying can be applied to websites. The Fact is, You Can Have a Beautiful Website and Absolutely No One Sees It! Our Clients Are Dressed Up and Have Places to Go!
The Website Design Principles to Success
- The Site Must Be Designed To Be Found – A Search Engine Friendly Site
- The Site Must Capture The Consumers Attention Fast
- The Site Must Be Built To Convert Prospects to Customers
Lets Take a better look at these 3 factors your website must have to be successful.
The Web Site Must Be Designed To Be Found
The most common mistake that website designers make is they make eye appeal the number one priority. Don’t get me wrong… I’m not saying that a website shouldn’t be good looking and appealing to the eye. What I am saying is that the foundation of the Website build or architecture needs to be built to be Search Engine Friendly.
A site built with a Good SEO (Search Engine Optimization) Foundation is a must. This is no different than designing a building that will dominate the skyline and be easily found. Regardless of the style of building, the window shades and color the foundation must be strong and in place. This holds true when designing your website to dominate the Search Engine Results.
The Site Must Capture The Consumers Attention Fast
A study recently conducted by Microsoft Research Concludes
“It’s clear from the chart that the first 10 seconds of the page visit are critical for users’ decision to stay or leave. The probability of leaving is very high during these first few seconds because users are extremely skeptical, having suffered countless poorly designed Web pages in the past. People know that most Web pages are useless, and they behave accordingly to avoid wasting more time than absolutely necessary on bad pages”
We are a fast paced society looking for instant gratification. The advent of the Smart Phone has led to even faster browsing decision of websites. If your site is not Mobile Friendly You are missing half of Your Potential Customers…. this leads us to the last point that must be accomplished to have a successful business website.
The Site Must Be Built To Convert Prospects to Customers
When a potential customer has
- Found Your Website
- Your Website Loads Quick
- Your Website Displays Nice on a Phone, Tablet or PC
The last and most important Goal is left. You must tell the customer:
What You Do. What separates You from the Competition and how to Contact You. This must be done in a fast manner.
How many times do you get to a website through a search only to find a site that you can not find the contact information in a fast manner? How many sites do you go to that have no call to action?
The fact is most websites don’t make money. Most websites are not designed with these Internet Marketing Principles in place. When You are Ready to have a website that:
- Gets Found Easily
- Loads Fast & Is Mobile Friendly
- Turns Prospects Into Customers
Then You Are Ready to Have Global Flex Marketing Design Your Website!
